Creative + Narrative Director and Copywriter with extensive experience in the retail, technology, web3 and outdoor industries with companies like Nike, Microsoft, Hammerling Wines, Chrome Industries and Commonwealth Labs

Both artist and craftsman, I've spent the last 15 years honing my approach to telling stories that matter. Whether it's building brands in the NorCal wine industry, scripting and directing videos to celebrate the 50th birthday of a footwear giant or crafting an end-to-end campaign to launch a new bag collection — the story is the beating heart. A heart that requires a journalist's eye for detail, an editor's devotion to the audience and a thorough understanding of the medium through which the message will be conveyed, from TikToks to billboards in Times Square. 

Growing up on the North Dakota/Minnesota border made me a wanderer at heart. I’ve had a drink named after me in Mexico, traveled as an interpreter for a French art metal band on their first US tour, played mandolin in an old time string band, visited almost every state in the Lower 48. 

Currently I live in Portland, Oregon with my wife, child and dog. I play guitar in a rock and roll band and write and publish newsletters and zines out of my basement.